Optometric Management March 2012 : Cover 1

new O . D . Pinpoint Your Practice Potential ® ® SPECIAL SECTION BEGINS AFTER PAGE 56 Management MARCH 2012 www.optometricmanagement.com OPTOMETRIC ® Should You Invest in the Latest Spectacle Dispensing Systems? Learn how these devices will impact patient satisfaction with premium lenses. ALSO: ■ Marketing: When Being Social Is Good Business. PAGE 30 ■ Maximizing Frame Sales by Design. PAGE 38 ■ Managing Contact Lens Complications. PAGE 44 ■ How to Begin the Nutrition Discussion with Patients. PAGE 65

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