Instore Magazine April 2012 : Page 34
InFront > HOT SELLERS Collegiate JeWelrY Oklahoma State University heart earrings in sterling silver with enamel MsrP: $229 collegiatejewel.com We had a small run on engagement diamonds and lots of wedding band orders. — Mark Snyder, Snyder Jewelers, Weymouth, MA Chocolate diamonds by LeVian was an easy choice for many of our customers around Valentine’s Day. — Peter Manka Jr., Ben Garelick Jewelers, Williamsville, NY We saw an upswing in self-shoppers, ladies 35-55; they came heavy for our big spring sale and faded after the event. — Jonathan McCoy, McCoy Goldsmith & Jeweler, Dubuque, IA Hot Diamonds ( Simon Golub ) were very in demand this Valentine’s. — Daron Woelk, Woelk’s House of Diamonds, Russell, KS Dangly briolette gemstone earring from Artistry Ltd. Every color sells, and the price point is great! — Lisa Maloney, Canadian Jewelry Exchange, Kelowna, BC, Canada I’m using some fabulous colored melee from Columbia Gem House — my secret weapon! — Elizabeth Breon, Coast Jewelers, Florence, OR The Penn State heart pendant from Collegiate Jewel was our best seller. Chris McKee, Moyer Jeweler, State College, PA without popping people’s budgets and enticed some trade-ups as well. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA Citrine is still flying. I don’t know why, but I’m not fight-ing it! — Erin McMichael Hess, Accents, Colorado Springs, CO Benchmark wedding bands in tungsten and titanium for men. The ads for Luminox watches have created great traffic, sold 10 watches with people even bringing the ad in from an airplane maga-zine. Magazine ads do work. — Scott Kelly, Jems Jewels & Gold, North Wales, PA Anything sterling silver, especially Dakota West’s Silver Elegance line. — Corey Sunday, Big J Jewelry, Sparta, TN Ear cuffs, all styles. — Janne Etz, Contemporary Concepts, Cocoa, FL “diamond mountings by stuller, sold using prototypes.” Jen Foster, DaviD Douglas Designs, Marietta, ga SHARE T SP o I was hesitant a year or two ago about carrying prototypes in my store, but now it’s my go-to collection for the soon-to-be-engaged shoppers trying to get an idea of the styles they like. Prototypes are kept separate from the “real” inventory. We have a “ringo” bar — a small cube-like display at waist height (purchased through Stuller) that allows custom-ers to try on rings secured on wires. It sits toward the front in the middle of the showroom floor — so everyone walks past it. We have our prototypes displayed here too. It really starts the prototype conversation with our customers. Diamond studs from Earstuds USA did well. Their better quality certified dia-mond stud program comes with nifty, eye-catching branded displays and pack-aging. The diamonds popped Rembrandt Charms . If you do not have a display, you need one. These sell con-sistently! — Allison Love, Allison Love’s Fine Jewelry, Rock Hill, SC joIN THE BRAIN SQUAD! To see all the responses from the survey every month, join the Brain Squad: www.instoremag.com/brainsquad 34 APRIL 2 0 1 2
We had a small run on engagement diamonds and lots of wedding band orders. — Mark Snyder, Snyder Jewelers, Weymouth, MA
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