Modern Salon October 2012 : Page 56

STYLEWATCH Beauty Archives >> Helen Oppenheim , hair guru, photojournalist and industry archivist, has been an editor and public relations expert since the 1960s. In those years, she has assembled amazing pictures (many art directed by Oppenheim herself) for some of her clients, including: Vidal Sassoon, La Coupe Salons and John Sahag. The good news: Oppenheim is sharing these photos, many either rarely or never before seen. These historic and inspiring images are surprisingly as relevant today as they were when fi rst photographed. While the hair for most is the Oppenheim focus, Oppenheim points out, “These archives are not just about hair, they are also about fashion, beauty and photography. The Helen Oppenheim Hair Fashion Photo Archives are really a ‘work in progress,’ and will probably take forever to complete as I am still at all major events with my camera.” The site goes live this month, and Oppenheim has offered MODERN readers an exclusive fi rst look. Although there are more than 2,000 images in the archive, these are a few of her favorites. About the Sassoon images, Oppenheim adds, “I think the photos in the archives that I personally art directed and created from 1979-1981 for Vidal Sassson will wake up a lot of people to an important part of Vidal Sassoon’s hair history.” Many of the photos are in black and white, “because in those days the press did not want color. Hair magazines found it too expense to reproduce and newspapers were not in color at the time. I love the black and white. I really think those are the most fabulous.” For more from the Archive, visit The Midi, 1968 (22 photos from the ’60s) “The fi rst long layered look was achieved with a short layered wig over long one-length hair.” Hair: Charles Booth, LaCoupe Photography: Bob Fisher, ARB Helen Oppenheim Hair Fashion Photo Archives Website Cover “Inspired by the 1935 movie Top Hat , I just love the simplicity of this image.” Hair: Antonio da Costa Rocha, La Coupe, 1986 Make-up: Honey Twigg Photography: Geoffrey Hargrave Thomas Produced by: Helen Oppenheim Workshop Launch/ The Sideburn, 1985 “The sideburn was featured, even double and triple sideburn effects. The hair was longish (newer then)–playful and pro-vocative, Sahag-style–interpreted in three different lengths.” Hair: John Sahag, John Sahag Workshop, NY Make-up: Linda Mason Photography: Bruno Juminer Produced by: Helen Oppenheim 56 October 2012

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