Patricia L. Fitzgerald 2013-05-03 19:39:49
Let Us Hear From You! By Patricia L. Fitzgerald Thank you. As readers of School Nutrition, you make it so gratifying to be editor of this publication. For one thing, the content is a joy to develop. I could work for, say, the American Academy of Actuaries (Contingencies is a beautiful, award-winning magazine), but I can’t imagine being so regularly impressed and inspired by the work of its membership as I am by you. In addition, you are so gracious in extending praise. After nearly 19 years, I’m still surprised and flattered when readers make a point to tell me at a meeting or in an e-mail or via social media how much you value the magazine. While such feedback gives me (and my team) reasonable confidence that we’re identifying timely topics and delivering articles that inform, instruct and inspire, the sometimes generically positive acclaim can leave us feeling like we’re putting the magazine together in a vacuum sealed bubble. How was this article received? What about that one? Does anyone read this column; is it useful? In general, are you simply enjoying the content or you finding ideas that you can—and have—tried out in your own schools and districts? If SNA has your e-mail address in its database, then sometime in the last few weeks you should have received invitation to take a short (I promise!) online reader survey. If you already completed and submitted it— wonderful! Proceed directly to the next pages and learn how SNA President Sandra Ford and others are managing the changing demands of this business. But if the survey invitation is still sitting in your e-mail inbox, I urge you to take just a few minutes I’m not exaggerating!) to answer our questions. (Think you might have already deleted the e-mail? A reminder request is scheduled to be sent before the survey closes on May 17. Be on the lookout!) Your feedback will help us improve your magazine. By sharing your thoughts about how you use the information in School Nutrition, we can work to fine-tune the content to ensure that we are delivering what is most helpful for you. Reader survey data about the magazine’s value also are important to advertisers—and their support, in turn, allows us to provide more content to you. Plus, we’re asking a few questions about your use of digital technologies. As a society, we are turning to a wide variety of traditional (including print) and new sources (like social media apps on a smartphone) for information. But there are costs associated with each; as we set our priorities for moving forward, we want to be sure that we’re following your preferences. Thanks, in advance, for making time during this busy period to share your feedback with me and the School Nutrition team. We want to keep doing all we can to reflect our pride in all that you do by delivering the very best magazine possible.
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