SNA HQ Familiar Face Gets Top Job SNA Headquarters has a new leader, and her name is likely to be familiar to many in the Association’s membership. During SNA’s National Leadership Conference in April 2013, the Board of Directors officially voted to appoint Patricia Montague, CAE, as SNA’s chief executive officer, a position Montague had been temporarily filling since the departure of former CEO Frank DiPasquale in November 2012. “SNA’s Board of Directors is thrilled to welcome Patti Montague to her new role as SNA’s chief executive officer,” said President Sandra Ford, SNS, announcing the news. “Patti has demonstrated that her experience, her skills and her commitment to SNA throughout her tenure have made her uniquely qualified to lead SNA.” Montague’s tenure with the Association spans 20 years. After earning a bachelor of science in political science and business economics from the State University of New York College at Oneonta, she worked at some of the top ad agencies in New York, doing strategic marketing and research for clients such as Procter and Gamble, MCI and Dunkin Donuts. In May 1993, she joined SNA as director of membership services and marketing. Montague was promoted to staff vice president of operations and administration in 2002, and again to chief operating officer in 2004. She is a Certified Association Executive (CAE) and a member of both the American Society of Association Executives and the Society for Human Resource Management, as well as a trained focus group moderator and strategic planning facilitator. “I am honored to have been selected as the chief executive officer by the SNA Board of Directors,” says Montague. “Members who have worked with me over the years know how much I care about this great Association, its members—both operators and industry—and the important job they do every day in feeding our nation’s school children.” Montague says she looks forward to working with the SNA leadership in pursuit of a number of goals. These include improving the Association’s education and professional development opportunities; raising public perception of school nutrition programs and members; providing more service to state affiliates; and increasing advocacy efforts in collaboration with valued allied partners. NSLW 2013 Healthy Lunches From Coast to Coast National School Lunch Week (NSLW) 2013 is rapidly approaching, and everyone— from those overlooking purple mountain majesties to the folks near our country’s fruited plains—is getting an early start on planning. This year’s NSLW takes place October 14-18 with the theme, “School Lunch Across the USA,” celebrating the regional cuisine, culture and flavors found in every corner of the country. NSLW 2013 is the perfect opportunity to highlight some local favorites or use the week to introduce students to the cuisine of another area. For example, schools in Louisiana might choose to highlight Creole cooking or take a page from the northeast and explore Pennsylvania Dutch cuisine or New York-style pizza! To ramp up excitement even further, incorporate a giveaway for students or staff—go online to visit emporium.schoolnutrition.org for potential prizes, as well as NSLW aprons, T-shirts and balloons. Indeed, SNA has all the resources you need to celebrate properly. If you’re attending the Annual National Conference in Kansas City, don’t miss an education session scheduled for Monday, July 15, that will be devoted to planning and marketing NSLW. In addition, check out the online toolkit at www.schoolnutrition.org/nslw for helpful templates, tools, artwork and presentations. While you’re there, enter the NSLW feedback sweepstakes for a chance to win stickers for your school and subscriptions to Kiwi magazine—all you need to do is tell SNA what you’re planning for NSLW and Take Your Parents to Lunch Day. Get out your U.S. map, fire up your Internet browser and start generating your ideas for a terrific celebration! Publications Research That Resonates When you’re trying to keep up with all the changes that affect school nutrition operations, you need all the resources you can find to make informed decisions. SNA’s online-exclusive The Journal of Child Nutrition & Management is a terrific resource to tap, and the Spring 2013 issue is now available on SNA’s website. The peer-reviewed research journal, which is published twice a year, provides relevant insights into a wide range of issues relating to child nutrition programs. Research studies featured in the current issue of JCN&M focuses on several timely topics, such as: ■ A look at flavored milk for sale in school from the perspective of school nutrition directors; ■ the effectiveness of in-classroom breakfast service in five school districts across the United States; ■ factors that contribute to plate waste left by elementary school children; and ■ consumer support for policies aiming to reduce the sodium content of food served in school cafeterias. To access these articles, as well as the JCN&M archives, visit www.schoolnutrition.org/jcnm. ANC 2013 Hearts & Souls Convene in KC Start packing, because SNA’s Annual National Conference (ANC) 2013 is just weeks away! This year’s conference in Kansas City, Mo., offers school nutrition professionals at every level the opportunity to learn and grow, with four days simply jam-packed with education sessions, networking opportunities and inspiring speakers. Check out the preview beginning on page 82 to learn more about what to expect from this year’s conference, but make special note of the following events and opportunities, too: ■ SNA’s House of Delegates will meet 1-5:30 p.m. Saturday, July 13, 2013, in the Imperial Ballroom/Muehlebach Tower at the Kansas City Marriott. Although voting privileges are granted only to official delegates, all SNA members are welcome to attend the proceedings. For more information, contact the SNA Service Center at (800) 877-8822. ■ Are you ready to take the next step in your career and obtain your School Nutrition Specialist (SNS) credential? The SNS designation is a mark of excellence and achievement that reflects what it takes to manage school nutrition programs in today’s challenging climate. The SNS Credentialing Exam, which evaluates a candidate’s knowledge and skills of school nutrition programs, will be offered at ANC on Sunday, July 14. The deadline to register for the exam is June 21; sign up by visiting www.schoolnutrition.org/careereducation.aspx. For those who already have the SNS credential or are SNA certified, note that attending ANC for all four days also earns you 25 Continuing Education Units. ■ A special complimentary, interactive bonus session has been made available to SNA members in the Association’s Major City section. Developed in collaboration with the National Food Service Management Institute (NFSMI), the session is scheduled for Saturday, July 13, at 1-5 p.m. Considered a follow-up to NFSMI’s Major City Symposium held in March 2013, the session will feature discussions led by program panelists managing major city operations. Featured topics include launching a supper program, implementing the new meal pattern standards with both central and onsite kitchens and marketing menus. To learn more and register specifically for this session, call (301) 686-3149 or e-mail email@example.com. ■ Show off your SNA pride by stocking up on merchandise from the Emporium. If you’ve been eyeing that NSBW T-shirt or school nutrition tote bag but want to see it in person, hop aboard the SNA Emporium Shopping Bus in the ANC Marketplace. Don’t forget to pick up a few extra items as prizes or incentives for upcoming promotions! If you haven’t yet registered for the school nutrition event of the year, there’s still time! Visit www.schoolnutrition.org/anc for everything you need to plan your trip to the Heart of the Nation. Publications Big Resource, Bigger Value! Whether you want to get a new employee up to speed, help explain school nutrition issues to your district’s superintendent, support legislative initiatives in your state house or take a refresher course yourself, SNA’s Little Big Fact Book: The Essential Guide to School Nutrition offers everything you need to know about the fundamentals of school nutrition. Released in March, the 2013 edition of Little Big is a comprehensive overview, overflowing with facts and figures about federal regulations, USDA Foods, school district demographics and the hottest topics being discussed today. This 40-page resource is a must-have for anyone and everyone working in and with school nutrition programs, but it’s particularly useful for new foodservice directors and managers, school administrators, manufacturer marketing and sales teams, state and national legislators and media representatives. Purchase your copy today online for just $18 at www.schoolnutrition.org/bookstore, or pick up a copy at the Emporium at SNA’s Annual National Conference this summer at a special conference discount price! Additional price savings are available for bulk orders. The K-12 school nutrition profession is easily misunderstood and underestimated. Help others to understand just how complex this business is by purchasing your copies of SNA’s Little Big Fact Book today. Public Awareness Start The Presses! The best way to dispel lingering misperceptions about school meals is to make sure that those in your community know the good news about the healthy, delicious meals you serve. And one of the best ways to share your achievements is through local media. Do you know how to get the media’s attention and prepare your cafeteria for a press event? SNA is here to help with a brand-new online resource: the Media Outreach Best Practices Guide. This Guide features proven tactics for successful media connections gathered from your peers from across the country. Tips, success stories and suggested resources are offered by members of SNA’s Spokesperson Network. Also included is a handy checklist that will help you to ensure that your cafeteria is camera-ready. And the Guide is just the latest in a series of public relations resources available to SNA members online on SchoolNutrition.org. To download the free Media Outreach Best Practices Guide and check out the other resources, visit www.schoolnutrition.org/PR. Cafeteria Resources A Cause for Celebration Looking for a way to add a little excitement in the cafeteria for a day, week or month? School Nutrition’s annual online promotional calendar offers a treasure trove of special holidays and observances, supported by fun facts and ideas for decorating, activities and costumes. Updated for SY 2013-14, it’s completely free to SNA members. You know well that participation rises when students discover something new and unexpected, so you’ll want to keep them on their toes with new promotions, in addition to favorites like National School Lunch Week, scheduled throughout the year. For example, when school is back in full swing in September, celebrate National Chicken Month or National Food Safety Awareness Month. Or, spend just a week honoring National Clean Hands Week, September 15-21, 2013. If all you have is one day, celebrate the anniversary of the ice cream cone on September 22. These ideas— and more throughout the whole year—are featured in this helpful marketing resource. Navigate to www.schoolnutrition.org/promocalendar1314 to access this year’s calendar. You will be asked to type in your SchoolNutrition.org username and password to take advantage of these powerful promotional ideas. SNA Meetings & Events JULY 14–17, 2013 Annual National Conference Kansas City, Mo. OCTOBER 14–18, 2013 National School Lunch Week JANUARY 12–14, 2014 School Nutrition Industry Conference Miami, Fla. MARCH 2–5, 2014 Legislative Action Conference Washington, D.C. MARCH 3–7, 2014 National School Breakfast Week APRIL 1–30, 2014 Global Child Nutrition Month APRIL 10–12, 2014 National Leadership Conference St. Louis, Mo. MAY 5–9, 2014 School Nutrition Employee Week STEPS CHALLENGE STEPS on the Red Carpet As the first year of the STEPS Challenge ends, one SNA member is still reeling from the excitement that the monthly wellness program injected into her life this year. Darlene Smetana, from Pine City, Minn., was the winner of this year’s grand prize, earning a trip for two to Los Angeles to see the finale of TV’s “The Biggest Loser.” While varying numbers of members competed in each monthly challenge, with January’s “Make Time for Fitness” theme being most popular, Smetana dutifully tracked points each and every month. “I’ve had health problems myself with obesity for many years,” she explains. “It just looked like something that was very doable.” Smetana found March’s breakfast challenge to be the easiest for her, while October’s “Buddy up for Fitness” proved to be most difficult. Smetana and her husband aren’t regular travelers—in fact, this was husband Arnie’s first time on a commercial flight, which just added to the excitement of the overall experience. Once in L.A., the couple toured all the major sites, including Hollywood Boulevard, Rodeo Drive, Warner Bros. studio, TCL Chinese Theatre (formerly Grauman’s) and the Pacific Ocean—a first for the pair. And when it came to selecting among the city’s vast dining options, they simply couldn’t resist a restaurant right across the street from their hotel called Public School 612, decorated in a schoolhouse theme. SNA President-Elect Leah Schmidt, SNS, joined the Smetanas at the taping of NBC’s “The Biggest Loser” finale. “I was never a ‘Biggest Loser’ fan before,” admits Schmidt. “But it was very inspiring, and I really enjoyed sharing that experience with Darlene.” Schmidt, like SNA President Sandra Ford, SNS, is a big proponent of the STEPS program, promoting it every month in her Kansas City, Mo., district. At the taping, the SNA group was introduced to Danny Cahill, “Biggest Loser” Season Eight winner, now a motivational speaker who shared his message to “lose your quit,” because “‘Quit’ is not a word in his vocabulary,” Smetana explains. And that’s a message that she plans to take to heart during Year Two of the STEPS Challenge. “I’ve been rejuvenated,” she asserts. “I want to continue to ‘lose your quit,’ and improve my health as much as I can.” Check in the August issue for more details about the second year of SNA’s personal wellness program, which will feature a competition among state affiliates! Details will be announced at July’s Annual National Conference in Kansas City, Mo. For more information about STEPS, visit www.schoolnutrition.org/STEPS. The First Challenge of STEPS 2.0 Don’t miss a step! Year Two of the STEPS Challenge kicks off in August with Walk This Way, a walking challenge that requires you to hit the pavement for regular exercise. If you’re coming to ANC 2013, be sure to stop by sponsor Jennie-O Turkey Store’s Exhibit Hall booth for a free pedometer and get walking in August! If you earn 50+ points and upload your points to the STEPS Challenge website, you’ll be entered to win a $50 gift card to Foot Locker toward the purchase of a brand-new pair of walking or running shoes. Visit www.schoolnutrition.org/steps for details about Year Two of the program.
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