By Maria Robertson 2013-11-30 12:08:15
A Fond Farewell A lot of teamwork is required to produce a high-quality, financially stable, award-winning publication like School Nutrition. Every day, I am thankful that I work with such a professional and motivated team, which includes not only those who produce the words and design, but also our sales representatives who bring in the advertisements that literally make the publication of each issue possible. I’m particularly fortunate to be able to rely on a group of seasoned communications veterans, several of whom have worked together for well more than a decade. But change is inevitable, and this month, we reluctantly say farewell to East Coast Advertising Representative Martin Tubridy, who has made the decision to retire from School Nutrition after 25 years of dedicated service. Only a small percentage of readers have had occasion to meet Martin over the years, but all have benefitted from his commitment to SNA and its flagship publication. Occasionally, we will hear comments from readers who wish that issues had fewer ads more articles. But what these readers likely don’t understand is that advertising is absolutely essential in delivering the valuable articles to you! Producing, printing and mailing a monthly magazine is a costly endeavor; only fraction of SNA dues support the publication. To ensure that expenses are met, the magazine maintains an industry standard ratio of 60% editorial pages to 40% ad pages in each issue. And the revenue generated by our advertising representatives not only pays for magazine production (including our increasingly popular digital edition), but it helps to support other SNA programs and services, too. School Nutrition advertising plays another important role: It connects SNA members and industry partners. In our last reader survey, the vast majority of you confirmed that ads introduce you to new vendors, products and services; that seeing an ad in School Nutrition gives you a positive impression of the company; and that all factors being equal, you’re more likely to buy or recommend a product that was advertised in this magazine. Similarly, School Nutrition has been a gateway of sorts for many longstanding industry partners whose first introduction to SNA came through a meeting with Martin (or one of our other sales representatives) about magazine advertising. Martin, I hope you know how much CEO Patricia Montague, Editor Patricia Fitzgerald and I, along with so many other SNA colleagues, leaders and friends, have enjoyed working with you all these years, and how grateful we are for your dedication to this organization. You’ve been a steady constant through a lot of changes, as the publication transitioned from School Food Service Journal to School Foodservice & Nutrition to School Nutrition. We wish you well in your retirement and future ventures! Maria Robertson, SNA Staff Vice President of Communications
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