Lion May 2014 : Page 44

RECRUITING MEMBERS Should Lions Get More Visible? All Signs Point to Yes Gary De Fayette had an epiphany in a parking lot. The Wilm-plastic pink flamingos—along with a colorful Leo sign that ington Lion and District 13 J public relations chair arrived includes contact information. Called “flocking,” this at his Ohio district’s winter retreat and looked around. “I no-fundraising prank has snowballed in popularity in the com-ticed several vehicles with Lions decals. Lions were express-munity and fostered a reputation of fun and service for the ing their pride in tangible ways. The more vehicles I saw, the Leos. “The flockings have created more recognition in the more I realized what an impact this could have if it was mul-city for us, and new Leos have joined because of the fun we have,” says Dawn Eberhardt. tiplied by thousands,” De Fayette says. A couple hundred miles away, the Trempealeau Lions How many new members would join if every Lion had a car decal displaying the Lions logo? It is hard to say, but one are busy for months preparing for their signature event, Cat-fish Days. With 15,000 people thing is for sure: awareness of attending the three-day event Lions would rise. “Signage is that includes music, a bicycle a simple, inexpensive and tour, a fishing tournament, a effective way to get Lions parade and much more, the noticed. Signs alone might Lions have the perfect venue not invite someone to join, to make themselves known. but they can open a conversa-They took a chance on a new tion to spark interest in strategy that has paid off in becoming a Lion,” points out many turned heads and waves: De Fayette. wrapping an entire Suburban Lions everywhere can get SUV with vinyl advertise-the word out by building vis-ments for the event. The truck ibility in inventive yet easy became an eye-catching mo-ways. Visibility lets the com-bile billboard, complete with munity know who Lions are prominently-placed Lions and the great work you are A street sign, like this “Lions Way” sign installed in honor logos. “We’ve had a hugely doing. “Lions struggle to get of the Randolph Lions Club in Massachusetts, can increase positive response everywhere recognition in their own visibility as well as club pride. Club President Peg Needre we’ve taken the Suburban,” communities. Adding one vis-enthusiastically shows off the sign. says Lion Larry Kopp. (Find ibility component to your al-photos of the vehicle on the ready planned service project could make all the difference,” says MD 27 Past Council Trempealeau Lion’s Facebook page.) It doesn’t matter whether it’s flamingos or SUVs; the key Chair Karla Harris. “Set up a portable Lions sign outside the school as you do vision screenings. Put Lions logo magnets is to add Lions identification to everyday events and service. on the side of your car as you distribute mints,” suggests Harris adds, “More visibility will bring more members, and more members will result in more service for those in need. Harris, a South Milwaukee Lion in Wisconsin. Harris also recommends being creative and having fun in Lions, let’s get visible!” –Jennifer Gilbert Gebhardt attracting the attention of your community. The Oak Creek Leos are doing just that—with multitudes of pink flamingos. Over the past four years, hundreds of residents in their Find a selection of removable and permanent Lions decals, Wisconsin community have woken in the morning, probably signs, vehicle accessories and more at the LCI store at thinking they were still dreaming, to front yards full of www.lionsclubs.org. 44 LION MAY 2014

Recruiting Members

Should Lions Get More Visible?

All Signs Point to Yes

Gary De Fayette had an epiphany in a parking lot. The Wilmington Lion and District 13 J public relations chair arrived at his Ohio district’s winter retreat and looked around. “I noticed several vehicles with Lions decals. Lions were expressing their pride in tangible ways. The more vehicles I saw, the more I realized what an impact this could have if it was multiplied by thousands,” De Fayette says.

How many new members would join if every Lion had a car decal displaying the Lions logo? It is hard to say, but one thing is for sure: awareness of Lions would rise. “Signage is a simple, inexpensive and effective way to get Lions noticed. Signs alone might not invite someone to join, but they can open a conversation to spark interest in becoming a Lion,” points out De Fayette.

Lions everywhere can get the word out by building visibility in inventive yet easy ways. Visibility lets the community know who Lions are and the great work you are doing. “Lions struggle to get recognition in their own communities. Adding one visibility component to your already planned service project could make all the difference,” says MD 27 Past Council Chair Karla Harris. “Set up a portable Lions sign outside the school as you do vision screenings. Put Lions logo magnets on the side of your car as you distribute mints,” suggests Harris, a South Milwaukee Lion in Wisconsin.

Harris also recommends being creative and having fun in attracting the attention of your community. The Oak Creek Leos are doing just that—with multitudes of pink flamingos. Over the past four years, hundreds of residents in their Wisconsin community have woken in the morning, probably thinking they were still dreaming, to front yards full of plastic pink flamingos—along with a colorful Leo sign that includes contact information. Called “flocking,” this fundraising prank has snowballed in popularity in the community and fostered a reputation of fun and service for the Leos. “The flockings have created more recognition in the city for us, and new Leos have joined because of the fun we have,” says Dawn Eberhardt.

A couple hundred miles away, the Trempealeau Lions are busy for months preparing for their signature event, Catfish Days. With 15,000 people attending the three-day event that includes music, a bicycle tour, a fishing tournament, a parade and much more, the Lions have the perfect venue to make themselves known. They took a chance on a new strategy that has paid off in many turned heads and waves: wrapping an entire Suburban SUV with vinyl advertisements for the event. The truck became an eye-catching mobile billboard, complete with prominently-placed Lions logos. “We’ve had a hugely positive response everywhere we’ve taken the Suburban,” says Lion Larry Kopp. (Find photos of the vehicle on the Trempealeau Lion’s Facebook page.)

It doesn’t matter whether it’s flamingos or SUVs; the key is to add Lions identification to everyday events and service. Harris adds, “More visibility will bring more members, and more members will result in more service for those in need. Lions, let’s get visible!”

–Jennifer Gilbert Gebhardt

Find a selection of removable and permanent Lions decals, signs, vehicle accessories and more at the LCI store at www.lionsclubs.org.

Read the full article at http://mydigimag.rrd.com/article/Recruiting+Members/1683507/204893/article.html.

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