STAR CLUB SNA introduces an improved Star Club program to reward indispensable member recruitment efforts. As the Association year draws to a close, SNA is poised to hit its highest membership levels in more than a decade, expected to exceed a 55,000- member total. This is no small accomplishment in a time when most budgets—operational and individual—remain tight and the school nutrition profession grows increasingly complex. It’s an achievement that speaks to your power. That’s right—it’s your passion and dedication to this organization that helps it to grow. Member-to-member recruitment accounts for a significant majority of all new members in the national Association each year. In almost every issue of School Nutrition, you’ll read about an operator or industry partner who credits involvement in SNA to another member whose infectious enthusiasm compelled the newbie to check out the benefits of joining. You know the many reasons why you encourage others to become members—the magazine, the networking, the conference education sessions, the online resources, the advocacy in Washington and, most important, the sense of belonging to an incredible community of professionals working on behalf of children. Now, SNA has revamped its longtime Star Club program to add a little more incentive and sincere recognition for your recruiting efforts. Rising Stars The Star Club, sponsored by General Mills Foodservice, is the Association’s way of recognizing and thanking members who recruit and help to retain national SNA members. In an effort to revitalize the program, SNA has made a number of changes. Among these: the Star Club levels have been simplified and renamed, credits do not expire and new recognition awards have been established. Star Club members are recognized throughout the year and at SNA meetings, including a special showcase at each Annual National Conference (ANC). In addition, you receive a gift of appreciation each time you reach one of the six levels in the program (see the box at right). Every time a new member writes your name in the referral section of the national membership application form, you receive one credit—and you accrue an additional credit every year this same individual renews! It takes just three credits to become a Star Club member—and since credits don’t expire, you’ll be in the Club for as long as you’re an active SNA national member. Credits can add up quickly. For example, if you recruit three members this year, persuade all three to renew next year and recruit four more new members, you will have earned 10 credits in two years and earned Bronze Star status. Just consider the possibilities if you recruit all the team members in your cafeteria—or your district! SNA Star Club members at every level get basic recognition, including an invitation to a special breakfast at ANC, plus a ribbon to add to your name badge at the meeting. The box at right details the other awards at each level. Plus, many state associations show their own recognition of your valued recruitment efforts. These range from award ceremonies, random prize drawings, special receptions and recognition on state websites and in state publications. Members in the previous Star Club program don’t need to start from scratch, but you may be transferred to a new level in the current program. You can check this out online at www.schoolnutrition.org/StarClub; log in to My Account (formerly MySNA). Award materials will be distributed through your state affiliate. Still have questions? Contact SNA Headquarters at (800) 877-8822 or firstname.lastname@example.org. Twinkle, Twinkle Recruitment is easy. You know better than anyone the benefits you receive as a national SNA member—and the value of presenting school nutrition as a strong, unified force to Congress, state and local governments, the media and your individual community. Step up your recruiting efforts in 2014-15, and help build a strong future for SNA, for your profession and for the kids you serve. RECRUIT—THEN RELAX! SNA recognizes that while there are many rewards to being a school nutrition professional, it’s hard work! Days are hectic, challenges come from many directions and you don’t get a whole lot of glory for your efforts. That’s why being a part of the professional community that SNA offers means so much. As an SNA member, you’ve discovered thousands of peers who share your trials and your triumphs, and there’s nothing like the Association’s Annual National Conference (ANC) to bask in that spirit of camaraderie. Of course, even the anticipation of the next ANC may not be enough to compensate for those “Calgon, Take me away” days, where you long for some quiet pampering. This year, for its annual membership campaign, SNA is offering a special grand prize that reflects those dual desires. When you participate, you will be eligible to “relax” with a special spa day OR “rendezvous” with your friends at an upcoming ANC. Simply recruit five or more new SNA members between June 1, 2014 and May 31, 2015, and you will be entered to win an all-expenses-paid spa day for two OR one of seven registrations to ANC 2016 in San Antonio, Texas. To be eligible, the new member must write your name in the referral section of the national membership application. For more information and complete prize rules and restrictions, visit www.schoolnutrition.org/recruit.
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