PRODUCTS AND SERVICES TO BOOST YOUR BUSINESS THE PRICE IS RIGHT Frederick Goldman Inc. has created a mobile Price Checker that’s accessible from any smartphone and enables retailers to research pricing and style details for any Frederick Goldman product without leaving a client’s side. Information: pricechecker. fgoldman.com SITE SPECIFIC To deliver current data on new inventory and a better browsing experience, diamond manufacturer and distributor Star Solitaire revamped its website with a new bundle of high-tech tools. It now displays HD images of stones with 60X magnification, a list of new arrivals that’s updated in real time and personalized search options. Information: starsolitaire.com NORTHERN EXPOSURE There’s a new diamond brand on the market. Named Articmark and created by MDL Diamond Merchants, its stones are mined in the Northwest Territories of Canada in accordance with stringent environmental protections and monitored from the time they’re unearthed as rough crystal. As an extra measure of authenticity, the stones are laserengraved with a tracking number. Information: arcticmark.com PAYMENT PLANS WR Cobb Online’s e-commerce platform now offers financing to qualified Web shoppers. Created to facilitate large-ticket customer conversions, the service will give consumers a PayPal-enabled “bill me later” option at checkout. The program offers clients six months to pay for their purchases in full without interest. Information: wrcobbonline.com OMI PRESENCE Luxury gemstone jewelry brand Omi Prive has relaunched its website to deliver more content to retailers. The site features high-resolution imagery of the complete jewelry collection and user-friendly navigational features that permit sorting according to category, stone shape, size and more. A blog includes details on trends in colored gemstones, new products and events. Information: omiprive.com EASY LISTENING Social media marketing firm Four Grainer has introduced a podcast focused on the needs of jewelry retailers. Approximately 25 minutes in length, episodes of “Inside the Jewelry Trade,” broadcasts jewelry industry news, interviews with designers, consultants and store owners, and replies to listener questions. Episodes may be downloaded from iTunes or Stitcher.com and heard on the Four Grainer website. Information: fourgrainer.com ONLINE ADVICE Retailers can equip their websites with a stream of advice instructing clients on how to care for their fine jewelry thanks to a new tool from Jewelers Mutual. Designed to enhance customer engagement with jewelry retailers online, the “Pearls of Wisdom” tool may be downloaded from the Jewelers Mutual site. Information: jewelersmutual.com
Published by Retail Management Publishing / Formerly GK Magazine Publishing. View All Articles.
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