By Janet Hedrick 2014-10-28 17:08:20
Semi-Centennial Success SNF’s Annual Fund celebrates 50 years of school nutrition support—and looks ahead to 50 more! The 50th anniversary of SNA’s philanthropic sister organization, the School Nutrition Foundation (SNF), is drawing to a close. And as it does, SNA and SNF still have something to celebrate: the generosity and spirit of SNF supporters. During this year-long semi-centennial celebration, Association members have been encouraged to make contributions to the Foundation in tribute to its five decades of philanthropic support for educational programs, research projects and SNA member scholarships—and contribute they did! The response has been remarkable. A year-to-year comparison of 2013-14 with 2012-13 shows that giving nearly tripled, from $7,500 to slightly more than $22,000— an increase of 196%. This spirit of generosity shouldn’t end just because SNF is moving on to its 51st year. Why keep giving? Take some time to learn what SNF does with your contributions and how you can continue to support your Association through the Foundation and its Annual Fund. What Is the Annual Fund? The Annual Fund is an organized effort to solicit tax-deductible contributions on a yearly basis to support—at least in part—the Foundation’s general operations. For SNF to be able to work to secure major gifts from corporate partners, foundations and others—gifts that underwrite specific programs and initiatives—it needs funds to meet its basic expenses, such as office supplies, technology, accounting services, rent and so on. SNF minimizes these expenses by renting space and purchasing various services from SNA, rather than from outside vendors. This means that more of the money SNF raises goes directly to supporting SNA projects—and members. Additionally, getting SNF’s basic needs met by SNA facilitates a collaborative synergy between the two organizations, ensuring that the projects that SNF supports are in alignment with SNA’s Strategic Plan. While SNA members may be asked more than once a year to support the Annual Fund, this particular giving effort is distinguished by its regularity. Annual gifts are usually considered “unrestricted,” which means that the dollars may be used for general operations or wherever the need is greatest. Thus, if Annual Fund contributions are greater than the cost of basic operations for the year, then the excess is directed toward various programs that benefit SNA and its members. An annual fund sometimes is called “the bread and butter” of nonprofit organizations. Although many other foundations favor frequent, targeted fundraising campaigns, recent research has found that nonprofits with annual funds like SNF’s are more likely to reach their yearly fundraising goals. Additionally, organizations that showed high donor loyalty from year to year were financially more successful. So for SNF, our entire fundraising program builds on the success of our Annual Fund. Show Your Support Until now, SNF’s Annual Fund has followed the SNA/SNF fiscal year of August 1–July 31; however, that is changing. Most individuals who make charitable contributions follow a standard calendar year, January to December, and many make most of their tax-deductible contributions in December. Therefore, the Foundation will continue to celebrate its 50th anniversary through December 31, 2014, and beginning January 1, 2015, the new 2015 Annual Fund will commence and run through the end of December 2015. There’s a wealth of reasons SNA members should support the Foundation— this year and next! Perhaps you have benefited from an SNF-funded program, such as a scholarship to attend the Annual National Conference for the first time or perhaps tuition assistance that helped you earn a degree. Have you used breakfast-in-the-classroom resources or participated in a webinar or other training programs developed through SNF support? Even if you haven’t made personal use of SNF-funded programs, as a school nutrition professional, you are still benefitting from its work to raise up the entire profession! Isn’t it time to give back? Or, to look at it in a different way, this is a terrific opportunity to “pay it forward,” and help to ensure that those new to school nutrition continue to have the same opportunities to grow. You can show your support of SNF by: • adding a contribution when you renew your membership—simply designate the amount you’d like to give and add it to your membership payment; • mailing a personal check made out to the “School Nutrition Foundation” and sent to SNA/SNF Headquarters,120 Waterfront Street, Suite 300, National Harbor, MD 20745; or • making your gift online or with a mobile device, using SNF’s new secure website for giving; simply visit www.schoolnutrition.org/snf, and click on “SNF Donate Now” to make your contribution. #GivingTuesday As 2014 nears its end, SNF is joining with other nonprofits around the world in designating the first Tuesday in December as #GivingTuesday. This promotion originated in 2012 as a Twitter campaign (hence the hashtag) in an effort to capitalize on the branding of the retail segment’s post-Thanksgiving Black Friday, Small Business Saturday and Cyber Monday events. In 2014, Tuesday, December 2, is #GivingTuesday, and many charitable organizations will hope it begins a generous season of giving with holiday spirit. #GivingTuesday will leverage various social media channels, promote peer-to-peer fundraising and encourage the sharing of “unselfies,” photos of individuals holding simple signs with the names of organizations or causes they support. Will you contribute your dollars and post an unselfie for the Foundation? If so, we’ll want to share them on Facebook, Twitter and Instagram. SNF will begin its last year-end push for the Annual Fund on #GivingTuesday, hoping to gain your contributions through December 31. Will you participate? If so, share your unselfie—and send an email to your friends and family who care about the work you do to support kids and encourage them to give to SNF by year’s end. It’s your last chance to “shine” for the Foundation’s Golden Anniversary! Janet Hedrick is director of development for the School Nutrition Foundation. So Much Fun, We’re Doing It Again! To mark the School Nutrition Foundation’s 50th anniversary in 2014, a celebration of School Lunch Heroes was held last March in conjunction with SNA’s Legislative Action Conference (LAC) in Washington, D.C. The event, which acknowledged the extraordinary commitment of five School Nutrition Heroes, attracted approximately 300 attendees and netted revenue of more than $100,000 for SNF. A second celebration of School Nutrition Heroes is back by popular demand for 2015! Mark your calendars for Monday, March 2, 2015, once again during LAC, and help support the ongoing work of SNF in providing financial resources for educational programs, research and scholarships for SNA members. Stay tuned for an announcement of this year’s honorees and visit www.schoolnutrition.org/SNF/SpecialEvents for information on sponsorships and tickets. Primo Partners Industry partners are integral in providing financial support to SNF, and a portion of the SNA Patron fee is earmarked for the Foundation’s Annual Fund. In addition, some companies provide funds that underwrite very specific programs, such as scholarships (Schwan Food Service and PepsiCo Foodservice) and equipment grants (Winston Industries and Baxter Equipment). SNF is also appreciative of its newest corporate donors! This past summer, The Manitowoc Company, Inc., showed its support of SNF by sponsoring a “Tea Party Contest” at SNA’s Annual National Conference (ANC) in Boston. ANC attendees visiting the company’s booth in the Exhibit Hall submitted guesses about the number of tea bags that were stuffed in a jar. Manitowoc awarded daily prizes and one grand prize, making a further contribution to SNF in the name of that grand-prize winner, Susan Madison, from the Marion (Ark.) School District. Also during ANC, the Greater Boston Convention and Visitors Bureau made a generous contribution to support the work of the Foundation.
Published by School Nutrition Association. View All Articles.
This page can be found at http://mydigimag.rrd.com/article/Foundation+Fundamentals/1848360/230964/article.html.