Trade Only New Products Showcase 2016 : Page 29

SPECIAL BRANDEDCONTENT SECTION new products SHOWCASE 2016 This picture shows the bottom of a refi tted 48-foot Marine Management hull and prop after two months of marine growth in the Charleston, S.C., area. The bot-tom was pressure-washed and Glidecoat was applied to the prop. Two months later, it was pulled to apply bottom paint by Anthony Black, owner of Marine Propulsion Boatyard, and he was amazed at the metal’s condition. PHOTO CREDIT: EDGEWATER BOATS Stories Compiled by Turnkey Communications & P.R., Inc. The ongoing push to introduce fresh new boat and engine designs, electronics, equip-ment, accessories, services, and experiences to the marine marketplace has spurred R&D efforts throughout our industry since hulls fi rst went from wood to fi berglass and Loran gave way to GPS. (Yes, we’ve heard Loran is about to make a comeback). Judging by the size of our Soundings Trade Only New Products Showcase 2016 special section, it’s clear that the innovation continues in many, if not most, sectors of the recreational boating industry. “New and innovative” are the life blood of our industry, keeping everyone in the game from OEMs to dealers, wholesalers to retailers, service pros to marina owners, competitive and profi table. This is especially true today, for those of us who are working to capture and keep the attention of younger buyers who are more used to enjoying digital amusements than heading out onto the water. This year’s section provides a look at new products and services recently introduced to the wholesale and retail marine markets. These innovative new offerings “cover the water-front” from consumer products and accessories to B2B services and supplies. In the pages that follow, you will fi nd descriptions of new propulsion systems including gas and electric outboards and inboard engines; propellers; fuel additives; spark plugs; generators; charg-ing systems; antifouling coatings; marine fl ooring; electronics, marine entertainment equip-ment; lighting; VHF radios, and much more. Many of these products come with complete, pull-through marketing campaigns and collateral to help retailers drive more sales. The companies that represent them boast long track records, and attentive, hands-on customer service and support. We hope that after reading this section, the next time someone comes through your door asking, “What’s new,” we’ve put the answers at your fi ngertips. www.abycinc.org ..................................... 45 www.clarionmarinesystems.com ............ 35 www.icomamerica.com ........................... 36 www.marine.vdo-gauges.com ................ 34 Consolidated Electronic Distributors www.belray.com ...................................... 43 www.cedmarine.com ......................... 30-31 www.ngksparkplugs.com ....................... 44 www.myweego.com. ............................... 38 www.bluesea.com .................................. 39 www.cumminsengines.com .................. 32 www.prospecelectronics.com ................ 40 www.yamahaoutboards.com .................. 37 www.boatnation.com .............................. 42 July 2016 www.glidecoat.com ................................ 33 www.torqeedo.com ................................. 41 tradeonlytoday.com 29

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