i3 It is Innovation July/August 2016 : Page 35

By Bronwyn Flores Policy FACES OF INNOVATION Patrick Sullivan, CEO, Source3 What public policies affect you as a startup? I see trademark as a challenge on the policy side for technology companies. There are no Digital Millennium Copy-right Act (DMCA) protections for people utilizing trademarks and brand IP. DMCA takedown services help protect online marketplaces where there aren’t cur-rently any trademark policy procedures for the online marketplace. That has been a common topic that companies address in Washington. Regardless of the policy, we believe there is a way to help protect online marketplaces from a sensible licensing perspective. How can the government encourage a startup culture? We are seeing a little bit of it now with pro-grams such as CES on The Hill, which a lot of folks in Washington have been embrac-ing. In the maker market community we are finding more people ready to listen and understand how people create products. During my tenure at Google, we worked a bit with policymakers. Fast forward now to Source3 and we are seeing an understanding among policymakers about how YouTube has created a model where Source3 can offer support. I don’t have a particular policy position on trademark, but I know getting par-ties to the table – whether it’s the brand licensing content or the marketplace that needs the license – is a sensible way to work together rather than the traditional cease and desist. What’s next for Source3? In March, we went live with our IP recog-nition licensing system. It’s getting mar-ketplaces and brands comfortable with the idea that they can use a YouTube-type licensing system for online personalized goods. We’re getting market adoption and signing clients as we speak. We’re showing that there is a better way than litigating and everyone can win when licensing IP. Q JULY/AUGUST 2016 he Maker Movement is a growing segment within the tech industry representing do-it-yourself enthusiasts – think coding meets 3D printing meets Etsy. And within this space, startups and early adopters are still navigat-ing the intellectual property and copyright landscape for their new products and services. Source3 is an IP recognition and licensing company with the goal of “taking the ized goods and on-demand manufacturing. pain out of licensing and intellectual We spoke with Sullivan about the growth property for online marketplaces,” says of his IP-focused startup and the policy CEO Patrick Sullivan. hurdles the company has Sullivan, along with the faced along the way. three other founders We believe of Source3, met while What makes Source3 there is a way working for RightsFlow, unique? to protect online At its core, Source3 is a a tech-licensing com-pany that was acquired data-driven company orga-marketplaces by Google in 2011. Their nizing the world’s IP asso-from a sen-team at RightsFlow solved sible licensing ciated with user products. user-generated content The idea is that there is a perspective. licensing challenges for smarter way to license and YouTube, which is now we want people to know also owned by Google. we are organizing this data. Sullivan and his team at Source3 are We believe organizing IP and data can help tackling IP challenges “anywhere the user enable marketplaces to scale by helping becomes the creator and seller of prod-licensed accounts pay trademark and copy-ucts” including in 3D printing, personal-right owners. That’s the key. C TA. t ech/ i3 T 35

Faces of Innovation

Bronwyn Flores

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