PERSONAL WELLNESS ARE YOU STEPPIN’ INTO FITNESS? SNA’s personal wellness program, the STEPS Challenge, kicked off its fifth year in September. With continued support from Jennie-O Turkey Store, more than 6,000 Association members have participated in the program and are poised to make 2016-17 a banner year for improved overall health and wellness. Will you join them? October encourages you to “fall” for more fruit by avoiding the month’s candy temptations, and instead considering an array of delicious fruit options. As a busy school nutrition professional, you might want to choose easy, on-the-go options like apples or pears. Don’t forget to reward yourself with one point for every serving of fruit you eat in October. In November, it’s all about going lean with your protein. Did you know that protein builds and maintains muscles? In fact, it’s responsible for healthy blood cells and strengthening your immune system. For this challenge, focus on lean protein choices (animal-or plant-based). Think turkey, fish, chicken, beans and tofu. Next, give yourself three points for every time you choose a lean protein instead of a higher-fat alternative. Be sure to tally your points each month—use the convenient downloadable tracking sheets available on SNA’s website. When you earn a total of 50 or more points each month, you can submit them online to be entered into the monthly prize drawing—visit the STEPS web pages to check out the great prizes! STEPS Year 5 is off to a great start! Visit www.schoolnutrition.org/steps to access tools, tips and recipes to motivate and support you throughout your wellness journey. Keep us posted along the way by sharing your success stories on SNA’s social media channels (access them via SchoolNutrition.org). SNA PLANNER OCT. 10-14, 2016 National School Lunch Week JAN. 22-24, 2017 School Nutrition Industry Conference Orlando, Fla. MAR. 6-10, 2017 National School Breakfast Week APR. 2-4, 2017 Legislative Action Conference Washington, D.C. MAY 4-6, 2017 National Leadership Conference Baltimore, Md. MAY 5, 2017 School Lunch Hero Day JULY 9-12, 2017 Annual National Conference Atlanta, Ga. SCHOOL NUTRITION INDUSTRY CONFERENCE SNIC 2017: Shades of Innovation! IN JANUARY 2017, OPERATORS AND INDUSTRY PARTNERS WILL COME TOGETHER AT SNA’S SCHOOL NUTRITION INDUSTRY CONFERENCE (SNIC) at the Hyatt Regency Orlando in sunny Florida to explore the theme, “imagination + knowledge = INNOVATION.” SNIC is your unique opportunity to network with top-level peers, allowing you to benchmark your current practices, share strategies for success and develop innovative ideas you can apply immediately in the workplace. Brush up on the latest in school nutrition by attending this one-of-a-kind conference, January 22-24, where you’ll have access to information and resources that address the profession’s latest trends and most pressing challenges. Plus, you’ll make lasting memories—Orlando style—as you enjoy special conference events and explore the Florida destination renowned for its theme parks, dining and entertainment. Here’s a glimpse of what’s in store: • An outstanding lineup of keynote speakers will help you challenge conventional habits and routines to make innovation a “must-do” and not just a “should-do.” • Bonus sessions, learning labs and additional education activities are designed to help you brush up on your professional development needs. • Opportunities to network with both operators and vendors allow you to share ideas and expand your professional circle. At SNIC, you’ll receive a palette of tools for tapping into creativity so you can foster innovation in your school nutrition operation or business. Don’t miss the chance to connect with top district directors and industry partners to build relationships and imagine all the possibilities for the K-12 school foodservice segment! To register, visit www.schoolnutrition.org/snic. PUBLIC RELATIONS NEW PR CAMPAIGN TELLS YOUR TRUTH WHEN ASSOCIATION MEMBERS VOICED THEIR WISH FOR MORE POSITIVE PUBLICITY ABOUT THE K-12 SCHOOL NUTRITION PROFESSION... SNA LISTENED! It’s vital to showcase the important work of the diligent individuals who are dedicated to serving nutritious school meals each day. It’s these fundamental elements that went into the creation of SNA’s new public relations (PR) campaign. The new initiative launched last month. Did you see it mentioned on SNA’s website and on our social media channels? It features great resources—“shareable content”—that you can download and use to help spread the word about the power of school meals and the heroes in capes (aka aprons!) behind the scenes. Perhaps you’ve already accessed some of these materials, like the customizable lunch (or breakfast) flyer that allows you to enter school-specific information. If not, there is still time to do so before this month’s National School Lunch Week Celebration (October 10-14, 2016). All of the PR campaign’s helpful tools are available through www.schoolnutrition.org/PRCampaign. Be on the lookout for additional updates in upcoming months. As a part of this multifaceted effort, SNA will run ads in American School Board Journal and Principal magazine later this fall. The ads feature real school nutrition operators and their students from St. Paul (Minn.) Public Schools. Additionally, SNA is also currently producing a short video that you can share on your own website and social media pages. It brings the campaign to life! Take pride as we work together to spotlight your profession! Visit www.schoolnutrition.org/PRCampaign to learn more and help elevate the visibility and exposure of K-12 school nutrition. MARKETING RESOURCE A Calendar-full of Pleasant Surprises School is back in session, and the word busy has taken on a whole new meaning. With all the responsibilities you’re juggling, how will you find time for planning promotional activities for the months ahead? After all, special cafeteria promotions are among the most tried-and-true strategies for building participation. Children are attracted by special events and activities that make the cafeteria fun and full of pleasant surprises. If you seek fresh ideas—and new events to celebrate—this free member service (produced by the editorial staff of School Nutrition magazine) is now available in an easy-to-download PDF format for at-your-fingertips reference with your team. It includes monthly, weekly and daily celebrations for SY 2016-17, as well as suggestions for decorations, costumes and activities, along with fun facts to get you started. We know many of you are old pros at celebrating National School Lunch and Breakfast Weeks, as well as School Lunch Hero Day, not to mention such traditional holidays as Halloween and Valentine’s Day. But what about National Mushroom Month, Geography Awareness Week or International Museum Day? Visit www.schoolnutrition.org/PromoCalendar (member login required) to get started putting this SNA member benefit to work for you and begin planning your cafeteria’s calendar of celebrations!
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