Melanie Fischer 2017-01-21 11:23:57
Get Noticed Using social media to network and grow your practice. When it comes to using social media for professional networking purposes, there are many useful platforms that can be helpful. Luckily, it’s relatively simple to set up and use social media accounts to help promote your law firm. Of course, practitioners should be mindful of any ethical issues and advertising rules (for more information, go to the Texas Young Lawyers Association’s TYLA Pocket Guide: Social Media 101 at tyla.org). A few quick and easy ways to use social media to network follow. Set up accounts on the most popular platforms. This might seem straightforward, but you’d be surprised to learn how many solo attorneys do not utilize social media for professional networking purposes. Keep in mind that it’s free to set up basic accounts on Facebook, Twitter, LinkedIn, Instagram, and Google+. Thus, a limited budget is not a valid excuse for not using social media to network. Start posting. Before you try to gain followers on social media, start posting regularly to your accounts. You want to have consistent posts to appear active. Also, a history of posts shows your prospective followers the kind of updates they can expect to see. Request that your professional peers and acquaintances follow you on social media. One of the best ways to grow an initial social media following is to ask your professional peers, friends, and acquaintances to follow you. If they are regular social media users, they should be happy to oblige. If they enjoy or see value in your social media updates, they will likely share your posts with their own online circles. Eventually, this should help the number of your followers grow—hopefully in an exponential way. Add your social media accounts to your email signature and website. Bring attention to your social media presence by prominently placing icons linking to your accounts on your website, business cards, and in your email signature. It’s much easier to grow your social media network when people know that you are active. Stay away from posting controversial and political opinions. The last thing you want is to alienate current or potential clients or others who work in your industry by posting about controversial topics. Steer clear of heated discussions and remain neutral. When it comes to social media, there are many ways to network and promote your solo or small law practice. It can be used to ask for the thoughts and opinions of professional peers, share interesting facts and news about a niche area of law, promote a blog that you recently posted on your website, or circulate testimonials written by actual clients. Keeping your professional network engaged with relevant facts and information using social media is an important key to success. This article was originally published on soloincolo.com. It has been edited and is reprinted with permission. MELANIE FISCHER is a freelance digital content and blog writer who lives in Denver, Colorado. She holds a bachelor’s degree from the University of Colorado Boulder and a master’s in communication from the University of Denver. For the past 15 years, Fischer has worked with dozens of organizations in numerous industries to help increase the value and experience of their websites through keyword-optimized blogging and content production.
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