March 5-9, 2018 It’s been barely a month since you’ve taken the School Breakfast Challenge during National School Breakfast Week (NSBW) 2017, but you should use the adrenaline and momentum of that event to think now about how you will make next year’s occasion even more engaging. And this year’s theme, I ♥ School Breakfast, was developed to capitalize on the current fascination with emojis—a “language” we need to learn to “speak” to stay connected with today’s student customers. Start practicing your own emjoi skills, because #NSBW18 is all about one thing: You have plenty of time to sharpen your social media game for maximum impact before the next NSBW, which will be celebrated March 5-9 ,2018. And you may need it if you want to involve your team—and your students—in such activities as developing unique hashtags, translating breakfast facts to clever icons or creating a breakfast-themed video. Remember, there are definite generational preferences when it comes to social media platforms, so consider how you will tailor messages about school breakfast in one format to engage students and in another to reach their parents. Just remember that the breakfast message is one that should be spread far and wide. Most schools have a significant participation gap to close between school lunch and school breakfast, even among those customers eligible for free or reduced-price meals. Keep explaining the important fact that the many benefits of school breakfast apply to all students, regardless of socio-economic demographics. Now, are you ready to take the I ♥ School Breakfast theme directly to students, parents and your entire school community? Are you attending SNA’s Annual National Conference (ANC) in Atlanta this summer? Don’t miss “Breakfast Week 2018 and More,” scheduled for Monday, July 10, which will offer more fun ideas to make the most of this great opportunity (and NSLW, too) to showcase your program. #NSBW18 OUT YOUR PLAN Stay organized by using the online toolkit, available at www.schoolnutrition.org/nsbw, and made possible with the generous support of Kellogg’s, to keep track of the key steps you must take to organize your #NSBW18 event. It features official logos and artwork, activity ideas, fast facts, suggested presentations, customizable tools, celebration resources and more. With a year to plan, you can afford to explore different options for innovative celebrations—ones that everyone will about! Don’t overlook the social media tipsheet, which includes sample posts for this event, tips and best practices for online sharing. Be sure you are fully aware of the district and/or school media policy when it comes to publishing images of students. Also, remember that the SNA Emporium (www.emporium.schoolnutrition.org) is your one-stop shop for NSBW-themed gear, including posters, aprons, t-shirts, stickers and more. #LIFEHACKS FOR EMOJI LITERACY To get creative with the “I ♥ School Breakfast” theme, you’ll want to master a bit of emoji literacy. Start by digging into your smartphone’s emoji dictionary to see which icons you can use for #NSBW18. Other tips: • Look into using an emoji keyboard or online emoji translator when composing materials on your. • Check your to see if your software has a swap function that allows you to highlight text and swap it for related emojis; this is a capability of iOS 10 devices. • There is also www.emojipedia.org, which features many emojis that have not necessarily been updated into your smartphone’s operating system but that you still can use by copying and pasting. • Consider going to the real experts for help: your students! You might create a special Emoji Czar position or convene an Emoji Panel of students who are willing to help you craft emoji-heavy NSBW messaging that will appeal to their friends. SCHOOL BREAKFAST: FAST FACTS Having a few fast facts and figures handy means you’re always ready to share how important the School Breakfast Program (SBP) is for students. • The Breakfast Program began as just a two-year pilot in 1966, but proved so successful that it was permanently authorized for all schools in 1975. • National School Week (NSBW) was launched in 1989 to help raise awareness of the SBP. • 92.2% of U.S. schools enrolled in the NSLP are also enrolled in SBP. • According to the most recent School Breakfast Report Card, from the Food Research and Action Center, 56 low-income children participated in school breakfast for every 100 that also participated in lunch (SY 2015-16; frac.org). • When eat school breakfast, their attention span, concentration and test scores go , while absenteeism, tardiness and behavior issues go. MEME* + ARTWORK CONTESTS Ask students to design #NSBW18-specific memes and artwork. By soliciting feedback in a fun, engaging way, you will gain insight into how your students view your school breakfast program. You’ll also end up with some truly inventive artwork you can use to promote NSBW celebrations. Take it offline by printing up copies of the most visual memes and display these in hallways—ask students and staff to vote for their favorites. *What’s a meme? If you spend any time at all on social media, you’ve probably seen the most popular ones, even if you didn’t know there was a word to describe them. (And, conversely, you may have seen this word, but not realized you knew what it meant.) A meme is a humorous image, video or piece of text that is copied (often with slight variations) and spread rapidly among Internet users. CUSTOM EMOJI CONTESTS Invite students and staff members to compete in a custom emoji or avatar contest! Students can use their own faces as inspiration or create one for the school principal, cafeteria manager, librarian or a favorite custodian as an homage to their favorite school staff members. Enlist the help of artistic and tech-savvy teachers to help convert student designs into fun, personalized emojis! FUN WAYS TO IMPLEMENT THE THEME You can incorporate the #NSBW18 theme on and offline through different games and activities designed to engage both students and adult stakeholders. Almost everyone uses emojis now, so it should be easier than ever to get the whole school community involved in your NSBW celebration! We’ve developed just a few samples to use as is—or inspire your own creations. TRANSLATE THESE SCHOOL BREAKFAST EMOJI SENTENCES Ask NSBW participants to translate sentences about school breakfast that are created entirely in emojis into English or vice-versa! TRANSLATION: School breakfast is out of this world! TRANSLATION: I love eating school breakfast with my friends. TRANSLATION: School breakfast rocks! TRANSLATION: I love school breakfast! TRANSLATION: I wake up to school breakfast! TRANSLATION: I eat breakfast for strength.
Published by School Nutrition Association. View All Articles.