IBBI chief touts value of buying groups — P. 8 A ‘new normal’ baseline for brokerage? — P. 70 March 2011 ® $366.3B RETAIL SALES RETURN $377.6B Source: U.S. Census Bureau $380.9B $352.9B $335.6B WWW.TRADEONLYTODAY.COM $ 5.00 12/06 12/07 12/08 12/09 12/10 Chart baseline starts at $300 billion Coming in July: new emissions rules Builders can file for delays as they rush to adapt auto technology to boats INSIDE Aftermarket is back That’s how the big accessories maker Taylor Made Products is assessing a 15 percent sales increase in 2010, as distributors and retailers restocked. Page 14 E nvironmental regulations requir-ing radical redesigns of boat fuel systems begin taking effect in July, and some in the industry might not be ready for them. Builders are scrambling to adapt auto-motive technology, some of which has existed in cars since the 1970s, to boats. That’s no small challenge in good times — even more difficult when a recession has depleted engi-neering staffs. Builders can buy time through exten-sions, but those who haven’t yet sought them must act quickly, say the NMMA and the American Boat and Yacht Council. “If [boatbuilders] plan right, they can delay the impact,” says Perko executive George Bellwoar. For our full report, see Page 20. Propulsion 2011 Pod drives and joystick control sys-tems again are the big news in marine power — linchpins of the industry’s crusade to make boating easier and more efficient. Page 23 Ports in a storm Marinas weathered the recession bet-ter than the industry as a whole, an expert tells a record 800 attendees at the International Marina and Boatyard Conference. Collectively, he says, they form the industry’s “most eco-nomically stable sector.” Page 28 Boat-cost website pushes a hot button Company argues value of ‘transparency’ — dealers fight invoice postings By Beth Rosenberg / Associate Editor firstname.lastname@example.org A spokesman for a controversial website that intends to tell the public what dealers pay for the boats they sell says critics should wait and see the site when it goes live, rather than rush to judgment. “If the consumer experience is improved, we think it is ultimately good for the industry,” says Dave Taylor, one of two industry veterans closely associated with the SeeDealerCost.com venture. Taylor, speaking on behalf of the site, says it’s time for the boating industry and other recreational product providers to embrace a more consumer-friendly way of doing business. “Customers expect easy access and transparency with infor-mation and pricing, and to be able to get that information on their own terms,” says Taylor, who was senior vice president of sales and marketing for the US Marine division of continued on Page 16 ADVERTISING SPECIAL 2011 Dealer Recruitment HEARD IT HERE FIRST “The problem isn’t really the recession … it’s the loss of the entrepreneurial spirit and our complacency and comfort with the way things are.” — Houston dealer Vince Morvillo Dealers, selling boats and accessories at shows and on the sales floor every day, are critical to the success of our business. Check out our annual Dealer Recognition and Recruitment section, which starts on Page 31.