Meet the NMMA’s new man in Washington — P. 8 Boos, cheers as SeeDealerCost goes live — P. 28 May 2011 MORE PAIN AT THE PUMP? Gas prices soar past ’08 levels Source: Department of Energy, AAA ® $3.82 $3.30 $2.64 $2.01 $2.80 WWW.TRADEONLYTODAY.COM $ 5.00 4/07 4/08 4/09 4/10 4/11 *Prices are national average for regular fuel Japan supply issue looms large Delays in flow of parts, materials could stall manufacturing there and here INSIDE Blind but insightful What others describe as obstacles, Texas yacht dealer Vincent Morvillo calls opportunities. “I had to think dif-ferently because I always had to learn to do things differently,” says Morvil-lo, who has been blind since birth. Page 20 T he industry could be about to get a painful lesson on how depend-ent it is on the flow of Japanese components and raw materials. Most of the major Japanese outboard builders say their plants in the earth-quake/tsunami-ravaged nation were running at a near-normal pace in April. But they were operating on existing in-ventories and don’t yet have a handle on how badly their supply chains might have been disrupted. The same holds true for companies that manufacture in the United States or elsewhere using Japanese materials or parts. Some industry segments — electronics, for example — are heavily dependent on Japanese suppliers. Writer Reagan Haynes takes a look at the situation on Page 32. His biggest catch Retired Alaska charter captain Ace Callaway nets the $10,000 first prize in West Marine’s Green Product com-petition for inventing a catch-and-release tool the company calls a “sim-ple, effective and low-cost way to reduce fish mortality.” Page 26 Yeargin on ‘culture’ To employees, organizational culture is simply “the way things are around here.” To Correct Craft CEO Bill Year-gin, the industry’s management guru, it’s the difference between success and failure. Page 35 Car loans easier to get — boats next? Credit loosening helps boost auto sales; signs of a marine thaw emerge By Jim Flannery / Senior Writer T he auto industry is crowing over an 11 percent uptick in 2010 sales that has been driven in large measure by ag-gressive, even subprime lending to car buyers, but that dramatic easing of retail credit has yet to reach the boat market. “We’re seeing an awful lot of people pulling out their checkbook and writing a check instead of getting financing [to buy a boat],” says Ed Lofgren, longtime owner of 3A Ma-rine Service in Hingham, Mass., and a past chairman of the Marine Retailers Association of America. He says retail cred-it is available to boat buyers who need it, but they have to show near-perfect credit scores to qualify. Others have seen some easing of retail credit. “What we’ve seen the last three or four months is a loosening of credit for good-credit people,” says David Foulkrod, chair-man of the MRAA, who owned a dealership for 28 years and continued on Page 18 ADVERTISING SPECIAL Power in Transition HEARD IT HERE FIRST “My mom put her arm around me and said, ‘You know what? You tried. Not succeeding isn’t failure. Failure is not trying.’ ” — blind Texas dealer Vincent Morvillo on his failed attempt to play Little League baseball The list of power-consuming items on boats keeps growing. Please turn to our special section to see how innova-tive builders are using new techniques to manage power needs. Page 41.