Optometric Management April 2013 : Cover

Management APRIL AP A P R RI I L 2 20 2013 0 1 13 3 www.optometricmanagement.com OPTOMETRIC ® Create Your Practice’s Dream Team How to attract, hire and keep your top performers ALSO: Building the Medical Model, Part 1. PAGE 25 Dry Eye: “Morning Management” of MGD. PAGE 30 Your Most Valuable Marketing and Merchandising Resource. PAGES 39, 42 AND 43 Contact Lenses and Your Staff. PAGE 53

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