Strategic Business Planning Business Planning A successful ritual of the top practitioners in our industry is annual business planning. This simple discipline is the single most compelling difference between high achieving and mediocre practices. Marketing support Marketing is a critical component of creating a business that is not only visible, but sustainable into the future. Whether you are just getting started or have reached the mature phase of your practice development, our national marketing programs and services are available to help you achieve a meaningful solution to the ongoing challenge of marketing your practice. Practice Succession Developing and implementing a well-designed succession plan is essential to the survival of the financial planning practice that you have worked so hard to create. Rather than a single, dramatic event, the smooth succession of your practice should resemble a process that occurs over time. The “handing over” of your practice should be well researched and carefully executed if the process is to be successful. Adequate planning enables you to test potential successors and evaluate their maturity, commitment, client relationship management, business knowledge, employee management, and leadership skills. Compliance consulting Compliance has always been an intricate part of the financial services business. As we enter the post-Madoff, Dodd-Frank era it will be even more so. Understanding the implication and requirements Compliance places on the day-to-day operation of a practice will be crucial moving forward. As advisors contemplate changes to their practice, the Office of Practice Management will coordinate with the appropriate Lincoln resources to ensure that each element of the practice remains compliant and advisors can spend more of their time focused on their clients’ needs.