SEPTEMBER 2014 Nutrıtıon NATIONAL HONEY MONTH School S EPT IS Contents Published by the School Nutrition Association • WWW.SCHOOLNUTRITION.ORG P 28 VOL. 68 • NO. 8 • 16 FE A T U R E S 16 Media Matters By Elizabeth Cowles Johnston Discover how to leverage hot media topics and proactively position your positive messages. 40 Wonder Women and Super Men By Kelsey Casselbury The second annual School Lunch Hero Day salutes school nutrition professionals across the country. 22 Let’s Go to the Videotape! By Kelsey Casselbury Is your school cafeteria ready for its close-up? 48 Boston Strong Unbowed and undeterred by new challenges and mean-spirited press, thousands of school nutrition professionals convened in Boston for SNA’s 68th Annual National Conference. 28 Click It, Share It, Post It, Tweet It, Pin It, Eat It! By Dayle Hayes, MS, RD Learn to take school food photos that are worth 1,000+ words and 10, 000+ views. FO O D FO CUS 62 Crunchy Goodness By Susan Davis Gryder School Nutrition embarks on a quest in search of a healthier chip. 34 That’s Easy for You to Say (Or Is It?) By Patricia L. Fitzgerald Choose your words with care whenever speaking with a reporter. CO 4 6 8 L U M N S 58 60 76 78 80 Onsite Insight To Your Credit On the Market Ad Index A La Carte First Word Leading Edge “What’s Ruby Reading?” Contest Winners News Bites HQ View DEP AR TMENT S 14 In Profi le Kevin Sauer and Cheryl Johnson By Mark Ward, Sr., PhD 68 Tools of the Trade Expired Equipment: What Happens Next? By Patrick White 10 56 2 School Nutrıtıon • SEPTEMBER 2014
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