SEPTEMBER 2015 Nutrıtıon S EPT IS ORGANIC HARVEST MONTH School Contents Published by the School Nutrition Association • WWW.SCHOOLNUTRITION.ORG P 36 VOL. 69 • NO. 8 • 50 22 FE A T U R E S 22 Are You Ready to Master Social Media? By Patricia L. Fitzgerald The social media generation is calling your name. Stop resisting and learn to enjoy the opportunities it offers. 50 School Lunch Heroes... Assemble ! By Shannon N. Goff Communities across America turn out to thank champi-ons of child nutrition for their valiant efforts last May on the third annual School Lunch Hero Day. 28 Don’t Fly Solo: Connect With Your Communications Copilot By Elizabeth Cowles Johnston Five steps to making the most of the resources offered by your school district’s communications ofﬁ ce. 58 ANC 2015: Buzzin’ in the Beehive State By Kelsey Casselbury The great state of Utah welcomed more than 5,600 school nutrition operators, exhibitors and allies to Salt Lake City for a summer break of exploration, discovery and inspiration. 36 Strike a Chord With the Board By Elyssa Ganser School nutrition leaders open up about why and how to use school board meetings to make a positive impact. 42 Develop Your School Media Savvy By Cecily Walters Looking to communicate your program’s key messages to its key audience? Turn to in-school media to reach student customers. FO O D F FO OC CUS US 76 Good ood Gourd, That’s hat’s Delicious! By Karly Kolaja Let your school (and home) me) menus become awash ash with winter squashes ashes this fall. CO 4 6 8 L U M N S 12 68 74 92 94 96 News Bites HQ View To Your Credit On the Market Ad Index A La Carte First Word Leading Edge We Asked, You Chose! September Cover Contest “What’s Ruby Reading?” Contest Winners SEPTEMBER 2015 DEP AR TMENT S 10 20 In Profi le Judy White and Pam Tsakalos, SNS By Mark Ward, Sr., PhD 86 Tools of the Trade Dressed for Success By Cecily Walters 2 School Nutrıtıon •
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