Trade Only New Products Showcase 2016 : Page 30

SPECIAL BRANDEDCONTENT SECTION Staying Up with the Latest Marine Electronics Technology By Janice A. Holt Consolidated Electronic Distributors Being a top distributor in the marine electronics industry requires continuous assessment, training and education on high-end electronics technology. Consoli-dated Electronic Distributors (CED) is devoted to keeping up with the fast pace of technological advances by continually researching its suppliers for the very latest in electronics technology, reach-ing out to experts in the field and keeping in touch with its dealers for valuable feedback. CED is a direct distributor for numerous manufac-turers of highly desirable products, such as Garmin, Fusion, JL Audio and Navico; and is continuously working to ensure that inventory is kept in constant supply to meet the demand of dealers. ogy so that they can provide the very best advice for dealers seeking to buy top of the line marine electronic products. “We listen to our dealers and help them assess their needs and advise according to their wishes, while staying within their budget,” said Keven Thomas, CED sales manager. “We often learn as much from the The Garmin GMR FantomTM Open-Array Radar with MotionScope™ New products from Garmin Some of the hottest equipment in the field now is offered by Garmin, and CED works very hard to keep a warehouse stocked full of products such as the hugely popular Garmin GPSMAP 7600 series chartplotters and chartplotter combos. The GPS-MAP 7600 series features built-in dual CHIRP sonar plus CHIRP DownVü and CHIRP SideVü scan-ning sonar, Preloaded BlueChart g2 and LakeVü HD Maps, and is compatible with PanoptixTM All-Seeing Sonar. High demand for the 7612xsv and 7616xsv continuously chal-lenges CED to make sure it is at the top of the supplier list for product shipments. “These units are so popular that we are constantly on our toes to keep up with dealer demand for them.” said Rich Lasby, vice presi-dent of operations of CED. “They are at the very leading edge of ma-rine electronics technology and for good reason.” He adds, “Garmin has worked very hard to provide outstanding products that perform well even in extreme conditions; it employs some of the best and most innovative designers and engineers available anywhere in the world.” For the Latest in Radar and Chartplotter Combos GMR Fantom TM 6 Solid State Radar + GPSMAP ® 7612xsv Chartplotter -Featuring Exclusive MotionScope TM Technology “ The return is insanely accurate, colors are crisp, definition is great…. Great feedback on Fantom ” July 2016 New technology for boating and fishing can cost large amounts of money and is a big investment for the average dealership to provide for its customers. For that reason, it’s very important that all of the technical staff at CED are continu-ously educated on current technol-30

Consolidated Electronic Distributors

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