Trade Only Boating & Fishing 2016 : Page 50

SPECIAL BRANDEDCONTENT SECTION New ICAST Marine Accessories Pavilion Highlights Aftermarket Innovation Boating and fishing go hand in hand, which is why the National Marine Manu-facturers Association (NMMA) and the $PHULFDQ6SRUW¿VKLQJ$VVRFLDWLRQ&#0b;$6$&#0c; have partnered to produce the new Marine Accessories Pavilion at the International Convention of Allied Sportfishing Trades (ICAST). The new Pavilion will highlight ad-vancements in the boating aftermarket sec-tor from some of the world’s leading acces-sory manufacturers. ICAST takes place July 12-15, 2016, at the Orange County Conven-tion Center in Orlando, Fla, and is expected to draw more than 13,000 buyers, retailers, dealers, and distributors. “Adding the Marine Accessories Pavilion to ICAST is a natural extension of NMMA’s and ASA’s vision to expand the show’s ap-peal to a wider cross-section of buyers while increasing aftermarket accessory of-ferings to existing attendees,” said Jennifer Thompson, vice president consumer and trade events, NMMA. The Marine Accessories Pavilion will make its ICAST debut showcasing a range of the newest boating accessories from more than 30 companies, providing exhibitors and buyers with a new networking experience and business opportunity within the world’s largest recreational fishing trade gathering. “We created the Pavilion at the request of NMMA members who were exhibiting in ICAST, or were interested in doing so, but wanted an identity within the massive show floor,” noted Thompson. “This new feature area provides our accessory manufacturer members the opportunity to connect with new and existing buyers at a key time of year when buying decisions are being made for the upcoming year.” Exhibiting companies in the Marine Ac-cessories Pavilion, which is adjacent to the popular New Product Showcase and Press Room, will enjoy the support of NMMA staff, access to private meeting space, a pre-ferred hotel room block, daily hospitality in the Pavilion and a dedicated networking event for their customers at ICAST. “ The Marine Accessories Pavilion will make its ICAST debut showcasing a range of the newest boating accessories. ICAST is expected to draw more than 13,000 attendees. “Anchors & Ales” event Networking is key to a successful show experience and this is particularly critical at ICAST as many companies host on-floor hospitality events throughout the show. In support of accessory manufacturer com-panies exhibiting in the Marine Accessories Pavilion, NMMA will host a special “Anchors & Ales” networking event in the Marine Ac-cessories Pavilion on Thursday, July 14, from 4:30 p.m.-6:00 p.m. Exhibitors can entertain customers while sampling four different craft beers from Orlando Brewing. Those who attend will receive a souvenir “Anchors & Ales” tasting glass (while supplies last) and learn more information about the selection of brews from representatives of Orlando Brewing while networking with their colleagues. The tasting is open to all badged attendees and Pavilion exhibitors. Partnership with history NMMA and ASA are no strangers to each other and have a long history of partnering on issues and events that effect recreational ” 50 July 2016

National Marine Manufacturers Association

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