DM News March 15, 2010 : Page 2
ValassisTargeting Identifying precisely who to reach, nationally or right down the street Valassis’ proprietary segmentation systems go beyond demographics and geographic radius, and incorporate variables such as purchase history, media receptivity, incentive behavior, and client objectives to identify best prospects. To ensure you reach them with the right blend of media, we’ve developed Integrated Media Optimization (IMO), which: Rapidly calculates data so you can compare plans Reveals the most effective use of shared mail, newspapers and online Our targeting is unrivaled in scale; aim nationally, to sub-ZIP Codes or even households. Take your best shot. Contact Valassis.